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Pixzelle Studio

PXL EXPERIENCE

Design people understand and come back to.

We design products validating with real users before writing code. UX research, a design system and usability testing as standard, not as an extra.

Quote Design
4 to 14 weeks
Typical duration
Team depends on scope
Team
PXL Project, PXL Dedicated or PXL Flex
Model
ContinueConversion+48%Validated

What's included

Modular, by the stage of the product and the maturity of the team.

Who it's for

Is PXL Experience what you need?

We'll help you decide quickly. If we are not the right match, we point you to who is.

This is not for you if…

  • You are looking for "a couple of pretty screens" with no structure and no validation
  • You believe design is only choosing colours and typefaces at the end of the process
  • There is no time to talk to real users (it is the only way to validate)
  • You expect design not to touch scope or question the brief
  • You only need a logo or marketing assets, that is: PXL Branding

This is for you if…

  • Your current product has low conversion, a high abandonment rate or a low NPS
  • You are launching a new product and need to validate before investing in code
  • Your development team improvises design and the result is inconsistent
  • You need a design system to scale the product across several teams
  • You compete in a category where the experience is the main differentiator

Problem

What a badly designed product costs.

Design treated as decoration at the end of the project is the number one reason digital products do not convert. Teams that design loose screens without researching real users build products that look good in a deck but fail in use. The cost of redesigning after launch is 10 to 100 times the cost of doing it properly from the start.

  • Products with conversion rates below the industry benchmark

  • Support swamped with questions the design should have answered

  • Development teams improvising UI because there is no design system

  • Product decisions based on opinions rather than user data

  • Constant redesigns because the first was never validated

  • Inaccessible products that exclude users and create legal risk

Outcomes

Design that improves conversion, retention and efficiency.

Design done well shows up in the metrics that matter: conversion, retention, NPS and support tickets. Companies that invest in UX research and scalable design systems see a 30 to 80% improvement in key product metrics in the 6 to 12 months after a redesign.

Process

The 5 steps of a typical engagement.

  1. UX Discovery

    User research, journey mapping, analysis of current friction and competitive benchmarking.

  2. Architecture and wireframes

    Information structure and low-fidelity wireframes to validate the logic before investing in visuals.

  3. Design system and UI

    Building the system (tokens, components, states) and high-fidelity design in Figma.

  4. Prototype and testing

    A navigable prototype, usability testing with real users, and iteration based on the findings.

  5. Handoff and development support

    Specifications, assets, Q&A with engineering and visual QA during the implementation sprint.

Related case studies

Projects where this service played the leading role.

Stack | Tools | Standards

The tools we use on PXL Experience.

Design validated with data.

Frequently asked questions

What almost everyone asks.

Related services

Designing is only half of it. These three close the loop

Design that is validated before coding.

A 30-minute call to understand your product and where it can improve.

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