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Pixzelle Studio

PXL DISCOVERY

Most requested

Serious discovery, before you invest.

We research the problem, the users, the market and the technical constraints to hand you an actionable product plan.

3 to 8 weeks
Typical duration
Team depends on scope
Team
PXL Project
Model
Problem3 findingsUsers5 interviewsMarket8 competitorsConstraintsCurrent stackProduct planActionableScopeRoadmapRisks

What's included

A modular scope, set by the stage of the product.

Who it's for

Is PXL Discovery what you need?

We'll help you decide quickly. If we are not the right match, we point you to who is.

This is not for you if…

  • You already have the problem, the solution and the scope fully defined
  • You need a quote in 48 hours without having talked about the real problem
  • You are looking to validate an idea with no identifiable market yet
  • The total budget cannot absorb a serious Discovery. In that case, consider:
  • There is no business decision-maker committed to taking part in the sessions

This is for you if…

  • You have a strategic initiative worth millions and cannot get the scope wrong
  • The project involves several areas, legacy systems or complex integrations
  • You have tried to build the product before and it never reached production
  • You need to align a committee or board before approving investment
  • Your internal team has the business knowledge but not the product methodology

Problem

What it costs to build without Discovery.

The most expensive mistake in software is not writing the code badly. It is building the wrong thing. Many companies skip Discovery through calendar pressure, or because it looks like an optional cost. The result is predictable: scope that grows out of control, constant rework, demoralised teams and a final product nobody uses.

  • Teams building features that solve no real problem

  • Constant scope changes that double or triple the budget

  • Misaligned stakeholders who end up vetoing advanced deliveries

  • Products launched without research that have to be rewritten in 12 months

  • Technical decisions taken without understanding the business context

Outcomes

Discovery is not a cost. It is control.

A Discovery done properly is not a cost. It is the investment that decides whether the next 6 to 18 months of development generate real value or only technical debt. Companies that invest in Discovery close projects with 30 to 50% less budget drift and reach production 2 to 3 months earlier than those that skip this phase.

Process

The 6 steps of a typical engagement.

  1. Kickoff and alignment

    A kickoff session with key stakeholders to define the objectives of the Discovery, the success metrics and who takes part. We agree the schedule of sessions.

  2. Research

    Interviews with stakeholders and users, observation of current processes, analysis of existing sources and competitive benchmarking.

  3. Synthesis

    Mapping of problems, opportunities, personas, user journeys and technical constraints. Identification of product hypotheses.

  4. Definition and design

    Information architecture, key flows, wireframes and a navigable Figma prototype to validate before building.

  5. Validation with users

    Usability testing of the prototype with 5 to 8 real users, to validate hypotheses and adjust before the roadmap.

  6. Roadmap and investment plan

    A final document with phases, a prioritised backlog, an investment estimate and a recommended contracting plan.

Related case studies

Projects where this service played the leading role.

Stack | Tools | Standards

The tools we use on PXL Discovery.

Research methodologies with a scientific basis.

Frequently asked questions

What almost everyone asks.

Related services

These three are usually the natural continuation after a Discovery

Before burning budget, validate.

A 30-minute call to see whether Discovery is what your initiative needs.