B2B SaaS
Multichannel SaaS launch campaign
A multichannel launch campaign: landing page, hero video, motion graphics, social posts and sales materials.
- Multichannel
- Reach
- Launch
- Objective
- +220%
- Leads
PXL CREATIVE
Product and content creative that holds up the go-to-market.
Visual and audiovisual production, content for social, copy, motion, photography and sales materials. Anchored to strategy and product, not creativity for its own sake.
- 9 to 12 weeks per campaign, optional ongoing retainer
- Typical duration
- Team depends on scope
- Team
- PXL Project, PXL Dedicated or PXL Flex
- Model
What's included
Scalable production, by format, channel and volume.
Creative strategy
Briefing, the big idea, and visual and narrative concepts for campaigns or communication lines.
Motion design
Animation for product, social media, presentations and sales materials. A motion system where it applies.
Photography
Photographic production of product, lifestyle, the team and use cases. A proprietary image bank.
Copy and editorial content
Copywriting for landing pages, blog posts, white papers, newsletters and sales materials.
Social media and content
A content plan, production of posts, formats, an editorial calendar and community guidelines.
Presentations and pitches
Sales decks, investor pitch decks, internal presentations and materials for keynotes.
Event activations
Event branding, stand design, printed materials, set design and the onsite experience.
Who it's for
Is PXL Creative what you need?
We'll help you decide quickly. If we are not the right match, we point you to who is.
This is not for you if…
- You need someone to design display banners at volume (that is a digital media agency)
- You are looking for creative work with no briefing and no strategy behind it
- You expect a daily asset with no process and no creative direction
- Your current brand is not defined (start with PXL Branding)
- You only need a one-off freelancer, without studio direction
This is for you if…
- You have a defined brand and need content and campaign production
- You are launching a product or feature and need materials that sell
- You are in active go-to-market and need constant content production
- You need a Series A or B pitch deck with executive quality
- Your marketing team needs a creative partner, not a commodity asset supplier
Problem
What inconsistent content costs.
Content produced without creative direction ends up inconsistent, expensive and ineffective. Brands with uncoordinated production look amateur next to competitors with sustained studio direction. The cost is not only that of each asset, it is that of never building visual capital over time.
Inconsistent content across channels, diluting brand recall
Ad-hoc production with high costs and average results
Marketing teams asking a different freelancer for assets every time
Pitch decks thrown together at the last minute without executive quality
Key events with improvised production that damages perception
Production time that does not scale with the speed of marketing
Outcomes
Creative production as a long-term investment.
Well-directed creative production builds visual capital over time. Every asset adds to brand recall, every campaign reinforces positioning, every pitch deck helps close the next round. It is one of the most compounding investments in a growing company.
Visual capital that grows with each activation
Sustained production without sacrificing creative quality
Sales materials and pitches with executive quality
Marketing teams with a continuous creative partner, not scattered freelancers
Events and launches with production worthy of the product
Sustained visual differentiation in a crowded category
Process
The 5 steps of a typical engagement.
Brief and concept
We understand the objective, the audience, the message, the metrics and the constraints. We develop creative concepts.
Creative sign-off
Presentation of concepts to stakeholders, iteration until it converges, and formal approval.
Production
Pre-production, production and post, depending on format. Photo, video, motion and copy executed to a clear schedule.
Delivery and adaptations
Master assets plus adaptations per channel and format. Organised delivery with clear naming.
Performance and learning
Where it applies, a post-campaign review of the metrics to feed the next iterations.
Related case studies
Projects where this service played the leading role.
B2B SaaS
A content retainer for a B2B SaaS
A production retainer for a B2B SaaS with a weekly cadence of educational and product content.
- 12 months
- Retainer
- Weekly cadence
- Rhythm
- +85%
- Engagement
Stack | Tools | Standards
The tools we use on PXL Creative.
Professional production with first-rate tools.
- Figma
- Adobe Creative Cloud
- Premiere Pro
- DaVinci Resolve
- Final Cut
- Notion
- Frame.io
- After Effects
- Lottie
Frequently asked questions
What almost everyone asks.
What does it cost?
It depends on format and volume. One-off productions (video, photography, a pitch deck) are priced per project according to production complexity. A monthly retainer for continuous production varies with cadence and type of content. We give you a specific range after the scoping call.
Do you work with existing brands?
Yes, creative production is anchored to the strategy and brand system you already have, whether existing or new.
Can you work alongside our media agency?
Yes, we can produce the content and coordinate with your media agency on paid placement.
Do you have a proprietary image bank?
We don't work with generic stock imagery; we produce photography and video specific to each brand and project.
Related services
Producing content with business context, not just for the sake of producing.
PXL BRANDING
PXL Branding
Brand identity. Branding, naming and a coherent visual system for digital products and companies.
PXL EXPERIENCE
PXL Experience
UI/UX Design. Design based on behaviour and conversion, validated with real users.
PXL COMMERCE
PXL Commerce
E-commerce & marketplaces. B2C and B2B stores with catalogue, payments, logistics and inventory integrated.
Production that holds up the go-to-market.
A 30-minute call about your creative needs.