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Mobile App Ads

These days, there are millions of mobile applications for iOS and Android available to download at the App Store and Google Play. Perhaps you have noticed the majority of these apps are free – you can use them without having to pay a cent. So, how do the developers behind these apps make any money? Or are they just so generous they develop these apps for free? Perhaps, but not in every case. In fact, the majority of apps that are free contain promotional advertisements, and advertisements can be quite profitable. According to statistics, people with access to a smart phone or tablet spend around three hours a day on their devices, and 84% of their time is spent navigating apps. The opportunities to serve your ads to these potential consumers on an app are just too good to not take advantage of.

So, how can you generate income with a mobile app?

The different ways to generate profits with a mobile app are:

  • Paid Applications

These are apps that you have to pay to download. If you don’t, you simply cannot use the app. Paying for the app gives you access to everything the app has to offer. However, in order to make a profit on this kind of app, it has to be innovative, and it should include exclusive features that attract buyers. A great disadvantage of this kind of application is that the developer can only profit from a one-time purchase. An example of this kind of app includes apps that deliver seismic alerts.

  • Subscription Applications

These apps are free wherever you purchase your apps. That means you can download them without a problem. However, in order to access exclusive content, you must pay a subscription fee. Lately, these kinds of apps have become the most lucrative. As opposed to a paid application where the user makes a one-time purchase, subscription apps deliver monthly or annual income. Examples of this kind of app include many video and music streaming apps.

  • Purchasing Applications

Like subscription apps, these apps are free wherever you get your apps. You can download them without a problem, but certain features are not accessible or must be activated by purchasing them before you can use them. However, if you decide not to purchase the features, you can continue using the app. This kind of app can generate more income than a paid application because the income is re-occurring. Over time, more features can be made available for purchase, so users have incentives to spend more money on the app. Some examples of this kind of app include financial apps, or photography apps that offer filters and photo-editing features.

  • Applications with Advertising spots

These kinds of apps are also free wherever you get your apps, and they grant you access to all kinds of great features. However, they can become annoying for users because they can include any number of advertising spots, some of which can be quite intrusive.

The types of advertising in apps are:

  • Banner

The banner is the most common across all kinds of mobile applications. According to current data, this trend is on a downward curve since banners do not offer very much income. This type of ad is paid by the number of times it appears on a screen. As such, a mistaken tap on the banner represents some income to the provider of the app, but many users ignore them.

  • Intrusive

These kinds of ads are large images that cover the entire screen. These ads are mostly annoying because they show up in the middle of the app’s navigation, making it difficult to continue using its features. These kinds of ads are frustrating for the user, but represent a good source of income for app developers, making them a double-edged sword. The trick in making use of intrusive ads, is in integrating them into the flow of the app in a way that annoys the user as little as possible.

  • Intrusive Video

This kind of intrusive ad features videos that cannot be clicked out of like in the case of intrusive images. The user is forced to wait a few seconds while the video plays entirely. This can be pretty annoying, but this kind of ad does fetch the highest price for the developer of the app. As with regular intrusive ads, the trick in using an intrusive video is in knowing where and when to place it so the user does not get frustrated and remove the app from their device.

As you can see, there are many different ways to generate income with a mobile app. In my opinion, the best way is to earn income through ads because, unless a big company is behind the app, users are reluctant to spend money on an app they haven’t tried out yet. As a matter of fact, most paid applications started out as free apps until they claimed their spot on the market. When they re-launched the app as a paid app, many people were already aware of the features, and willing to pay money to access them.

If you are interested in getting a quote for an app you are thinking of developing, we are more than happy to help. Keep in mind that there are ways to make a tidy return on your investment. We would love to hear your ideas and get to know your project. Use our quoting system to tell us about the project, and you will hear back from us.

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So, what do you know about the Internet of Things?

As technology and infrastructure advance, it is becoming increasingly easier to find internet-ready devices. This allows us to keep track of and control objects or things that are far from us, and to make decisions based on the information we obtain from them.

The Internet of Things (IoT) not only refers to in objects that are commonly connected to the internet -like smart phones, computers, tablets etc – but also daily appliances that are not usually connected to the internet, but can be. By making use of specific components, it is possible to activate an internet connection, and interact with them remotely in order to monitor or control them.

One of the most representative examples of the IoT is found inside homes, where many appliances can be controlled by another device without having to get out of your chair or bed. This might include the ability to turn lights on or off, change the colour of your lighting, open or close curtains, adjust the temperature of the house, control sounds systems to play your favourite song as soon as you enter the house, or even set your washing machines to start a load when it is convenient to you. These are just a few examples of objects that we refer to when we talk about “smart homes.”

In fact, only a few months ago, I installed a monitor in my home that monitors the water level in a tank on my terrace. Why did I do this? I monitor the water level in this tank because it is located in a dangerous spot of my house. A slight stumble or slip on the roof could mean a serious accident, so I monitor the water level from the safety of my phone, and can keep track of how much water I have at my disposal, and when I might need to get a water truck come by with more. The sensor is connected to a mini-computer (raspberry pi) that measures the water level at pre-established intervals. The measurement is sent to to a server and saved in a database. This database is constantly consulted by an app created for iOS. This makes checking on the water levels of my home water tank much easier, and a lot less dangerous than climbing onto the roof. And I can check it from anywhere. This system could be even more robust if I connected it to a water pump that activates whever the measurement comes back under a certain point. I could generate statistics about what times of day water is in higher demand, or which days of the week or month bring in the lowest measurements. These reports could help me become aware of my water consumptions patterns so I can adjust my use of water to save more.

Just as the IoT can help out at home, there are also other consumer applications for different environments, like in industrial areas, commercial spaces, rural settings or other infrastructure. In health-care and medical areas, there are devices that monitor patients’ heartbeats, blood pressure or glocuse levels, for example. They will send automatic alerts if the sensors detect critical levels, so the patient can be treated quickly and efficiently before the situation declines. This kind of technology saves thousands of lives. Another use of the IoT in commercial spaces, for example, is in so-called smart-parking, which tells drivers how many parking spaces are available thanks to sensors located at each parking spot. You can also pay for parking at parking metres using a mobile app.

As you can see, the applications for IoT or almost limitless, and very useful. Like in the case of my water tank, if you can thing of something you’d like to monitor or control remotely using your mobile phone, contact us. We’ll are happy to prepare a quote for your idea, and help you make it a reality.

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Do you know what geolocalization is?

For a few years now, our Smart phones and devices have included incredible functions. One of them is geolocalization, also known as location services, geographic localization, GPS, etc. But, what is geolocalization?

Geolocalization entails knowing the location and geographic position of an object like a telephone, a vehicle, a laptop etc. This is determined by coordinates taken via satellite, but can also be obtained via other mediums, like in the case of mobile telephone towers.

This is possible not only thanks to GPS or Global Positioning System, Geolocalization is also possible thanks to GSM or Global System for Mobile Communications, and geolocalization via WI-FI – wireless fidelity.

Geolocalization in mobile devices

More and more smart phones, wearables and devices include GPS to determine our location on the map. In fact, within the mobile applications sector there is a world of possibilities that geolocalization offers. Thanks to them, there are many ways in which this function can be helpful.

A simple example of geolocalization in daily life is when you use the location data on your phone to find nearby shops, restaurants, cinemas, gas stations etc.

Surely, you are familiar with apps like Google Maps, Waze and Google Earth. These greats apps all take advantage of geolocalization. They have been useful to millions of users world-wide by offering details about traffic, public transportation and navigation.

Another kind of application, like Foursquare,allow us to find restaurants and places near our current location, and filter the results according to our criteria, like price, user reviews, etc.

Another case known the world over is Uber, an app that allows us to request the service of a private driver directly to our location, making hiring a taxi easier and more comfortable.

Apart from the ride sharing platform, Uber also supports Uber Eats, an app that connects it users to hundreds of nearby restaurants and allows you to order food delivered directly to where you are.

As you can see, the above-mentioned apps are only some examples of the hundreds of mobile applications on the market that make use of geolocalization and a mobile device.

Geolocalization is a technology that makes many aspects of our daily activities much easier. Without it, finding a route, tracking a package, requesting a cab, would all be more complicated.

In fact, few technological advancements have had such a strong impact on our lives like geolocalization. This technology has become part of our day to day. Its uses are infinite.

DATAR: An App developed by PIXZELLE STUDIO

The goal of this app is for insurance providers to verify the existence of a vehicle (such as cars or motorcycles). It makes use of technology such as GPS based geolocalization, along with services such as Google Maps SDK and push notifications (using Firebase Notifications). With this app, anyone with a motorcycle or bicycle can become a “Datarero” – an independent verifier who corroborates the existence of vehicles that have been registered to solicit insurance policies. The Datarero receives a notification of gig and can locate the object by following a route provided by the app. Once they arrive at the location, they verify the existence of the vehicle by taking a series of photographs and inputting certain information into the app. Once the verification process is complete, the Datarero receives payment for their services.

If you have a similar idea in mind, or think geolocalization is part of your idea for an app, get in touch! Contact us, and tell us about your project or idea. We will prepare a proposal and quote and we can make your idea a reality together.

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Virtual Experiences in Mobile Applications

Augmented Reality vs. Virtual Reality

The first experiment with virtual objects took place in the 60s. A scientist called Sutherland developed a device that displayed three dimensional images. From that moment on, new technology has evolved to popularize virtual reality. Why develop virtual objects? They are an answer to the human need for representation. When it is not possible to build an object in the real world, we attempt to conceptualize it in a virtual one. This object acquires a valuable and unique significance.

Did you know that there is more than one kind of virtual reality for these representations?

In fact, there are two: Augmented Reality (AR for short), and Virtual Reality (VR).

• We speak of Virtual Reality when the environment is predominantly virtual. Real and virtual objects are added to this virtual space.

• In the case of Augmented Reality, the environment is predominantly ‘real’, and virtual objects are added.

Augmented Reality + Mobile Applications

In the past, instruments like accelerometers, odometers and movement sensors were used separately to build the experience of augmented reality. However, this changed with the introduction of smart phones with integrated sensors. Now it is possible to create these experiences using a mobile device.

Today, the most common tools used to create augmented reality are ARKit, designed by Apple for its mobile devices like iPhone and iPad, and ARCore, designed by Google for Android devices.

You may already be familiar with several Augmented Reality applications. Some make it possible to learn and observe astrological constellations (Star Walk), to measure objects with the help of a ruler (AR Mesure), or even to see how furniture might look in your house before buying it (IKEA Place).

Do you remember the game Pokémon Go? Some of you might still play it. Its launch was a significant event in the arena of Augmented Reality. This App was revolutionary. Not only for its users and fans, but within the industry. It made it very clear that users possess both the willingness and ease to interact with the real world via a mobile device.

In this sense, if you enjoy games, there are several apps that will fascinate you. Lego AR Studio gives you the ability to build and interact with your own Legos. You can take your virtual dinosaur for a walk using Monster Park. If you are more interested in educational apps, you might be interested in exploring the human body using Complete Anatomy, or you can become aware of how rivers influence flora, fauna and humans using WWF Free Rivers. There are many ways to take advantage of this type of technology.

Pixzelle Studio develops Gincana App

At Pixzelle Studio, we have developed Gincana, an app that guides users through rallies in touristic places. Using ARKit and SceneKit technology, we have developed a very unique user experience. The aim of the app is to allow users to explore places at their own pace via their mobile device. Using elements of gaming, the app offers its users challenges, like taking pictures using a framework that features virtual elements, or finding and picking up a virtual key hidden in an historic site while learning about the history of the place. The key is used to open a box hidden somewhere in site. The app challenges and rewards users while they travel. Gincana is an example of how we’ve introduced Augmented Reality to a mobile app using the tools available.

Are you ready to introduce augmented reality to your app? Do you have an idea for your business? We can help develop it. Simply contact us and let us know about your project. We can get you on track to making Augmented Reality a reality for you.

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Why should you have an app for your business?

 

You may have heard that apps are in, and that every business should have one. But do you really know why a mobile application can be so valuable for a business or organization? 

 

There has been an extreme increase of people that own smartphones. Thanks to this trend, it is easier to tackle daily tasks. From simple things like using a calculator, entertainment, or more complex transactions like mobile banking, and augmented reality, smartphones improve communication and efficiency. 

 

Let’s take a look of some of the advantages of having a mobile application in the world of business: 

 

AROUND THE CLOCK AVAILABILITY

Your customers are connected to their mobile devices 24/7. Using an app, they can consult and purchase your products, receive news, get information, or use your app for socializing or entertainment anytime and anywhere they wish.

 

STRENGTHEN YOUR BRAND

Your costumers will love to install and use your app. If they like it, they will inspire others to use it as well. The simple act of having an app speaks well of your company. Spreading the news on social media, on your website or by word of mouth will strengthen your brand.

 

ENCOURAGE COSTUMER LOYALTY

When your users download your app, you will be present in their day-to-day lives, which gives you the advantage of never-before seen presence in the digital age.

 

ANOTHER SALES CHANNEL 

Like an e-commerce shop, you can use your app to monitor your inventory, offer exclusive deals, and showcase your products. Your customers will be able to complete purchases anytime, anywhere.

 

MULTI-TASKING

One app can have several functions. This is a great benefit to your company, as you can streamline many functions into one channel. For example, an app can host a chatting platform, an online shop, maps, electronic signatures, educational texts, photographs, data bases, etc. 

 

SCALABILITY 

An App is scalable. Your project may begin as something very simple. Starting with one function, additional functions can be added to meet your needs. Releasing more and better functions will please your users and maintain a sense of novelty. Not to mention, it extends the life of your app.

 

BETTER CUSTOMER SERVICE 

As we already mentioned, the experience of an app is reflected in how satisfied the end user is. Ideally, an app will improve their quality of life by decreasing wait times, leaving them with more time to enjoy their life. This reflects well on your brand.

 

INCREASE YOUR EARNINGS

Having such a fast channel for communicating with your customers, will keep them up-to-date on news and promotions, which can increase sales and profits.

 

MESSAGES AND NOTIFICATIONS

By using push notifications, you can send promotional material, updates and news directly to your clients, and reach them wherever they are. 

 

UNIQUE INTERACTION

Mobile applications have many advantages compared to other digital platforms.

 

  • Augmented reality: images are projected onto a mobile screen using the camera. This creates a life-like and interactive experience. 
  • Maps: can be used for gaming, route planning, distance measurement etc.
  • Stickers: usually used in chats, these are emoji-like images that you can customize to generate empathy and create interactions with your users.
  • Internet of Things (IoT): connect your devices and appliances to the internet, and manage them via a mobile app.
  • Payments: you can make charges and complete transactions safely and easily using credit cards, PayPal, etc.
  • Chat: a chat channel within your app makes communicating with your users easier. They can receive customer service, ask questions, make comments, etc. 

 

ONLINE and OFFLINE FUNCTIONALITIES

Using an app, your customers can download several functionalities in order to navigate it without an internet connection. For an optimal experience, apps should be connected to the internet, especially for tasks such as watching videos, making payments or getting directions. However, many functions can be made available offline, a definite advantage compared to websites.

 

These are only some of the benefits a mobile app can offer your business. As you have probably already noticed, apps are constantly changing with more and more functions being added and updated continuously. The ability to update and innovate makes investing in an app a smart investment that will stand up to changes in technology and your business needs.

 

Here at Pixzelle Studio, we are very enthusiastic about what we do. We are looking forward to hearing about your idea, advising you, and building a product that fits your business needs. Contact us to tell us all about your project. 

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