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Pixzelle Studio

Product stories with measurable impact.

A selection of products we designed, built and supported all the way to production. Each with its context, its decisions and the results it brought.

13
years building product
300+
projects delivered
25
industries served
19
PXL services coordinated

101 case studies

  • Travel / Tourism

    Nuplania (formerly LJTours)

    Backoffice and public site for Nuplania's (formerly LJTours) agents, clients and agencies, centralising the management of private transfers and tours in France and Europe.

    Improved
    Internal operating processes
  • Fintech

    Sr. Pago

    Native Swift and Kotlin apps with Bluetooth to an MPOS-type card reader, OneSignal and a transactional backend.

    Bluetooth
    MPOS reader
    OneSignal
    Notifications
    iOS+Android
    Native
  • Two screens from the DigiPet app: the list of registered pets with their species, sex and weight, and an active lost-pet alert showing the search radius on the map and the contact details.

    Consumer / Pets

    DigiPet

    Flutter app for vaccination records, medical history and lost-pet alerts, with subscriptions via in-app purchases.

    Flutter
    Cross-platform
    RevenueCat
    Subscription management
    In-App Purchases
    Recurring payments
  • IoT / Consumer

    Alxedo

    Native Swift and Kotlin apps, with Stripe payments and remote control of the smart water purifier.

    IoT
    Hardware + app
    Stripe
    Subscription
    iOS+Android
    Native
  • Employment (Norway)

    Jyb

    Native app that connects candidates and companies with a swipe-style matching mechanic, in 4 Norwegian cities.

    40K+
    Job seekers
    2K+
    Registered companies
    4
    Cities (Oslo, Bergen, Trondheim, Østfold)
  • Data / Intelligence

    Social listening web platform

    Social listening web platform (social networks, mainly TikTok), with a client view and an admin panel.

    1+ year
    In operation
  • Mobility

    Pulpo (formerly Pulpomatic)

    Flutter app + cloud backend for vehicle control, maintenance and fleet compliance.

    5K+
    Vehicles
    -31%
    Operating cost
    iOS+Android
    Simultaneous launch
  • Insurance

    Zurich México

    Native app designed for 4 user profiles (policyholder, policy agent, coordinating physician and contracting party) to check policies, receipts, coverage and the hospital directory from their phone.

    4
    User profiles considered in the design
    2
    Profiles working today (policyholder and agent)
  • Government

    CONRICyt

    Unified access to academic repositories for 300K+ researchers in Mexico.

    300k
    Active users
    12M
    Searches/year
    4x
    Search speed
  • B2B SaaS

    Datar

    A B2B platform cross-checking public and private sources to validate policies, fleets and operations for its insurance clients.

    +42%
    Cancellations avoided
    -70%
    Reporting time
    16
    Integrations
  • B2B SaaS

    Bind ERP

    Native Kotlin and Swift apps for point of sale and electronic invoicing, integrated with Bind's web ERP.

    +58%
    Premium users
    -50%
    Invoicing errors
    2.1M
    CFDIs processed
  • Hospitality

    Royal Holiday

    A unified app and portal where vacation club members make bookings, earn points and follow up on their after-sales experience.

    +37%
    Conversion
    4.5 / 5
    App Store rating (168 reviews)
    -45%
    Support tickets
  • B2B SaaS

    Multi-vendor marketplace for industrial distribution

    A multi-vendor marketplace for industrial distribution with per-client pricing and purchase approvals.

    Multi-vendor
    B2B
    Approvals
    Purchase flow
  • B2B SaaS

    Headless D2C platform with subscriptions

    A headless D2C platform with subscriptions, constant A/B testing and omnichannel.

    Headless
    Architecture
    Subscriptions
    Model
    +34%
    Conversion
  • Fintech

    Identity for a regulated B2B fintech

    A complete system, scalable across several products within the holding group.

    Multi-product
    Scope
    Visual compliance
    Requirement
    Scalable system
    Deliverable
  • B2B SaaS

    Multichannel SaaS launch campaign

    A multichannel launch campaign: landing page, hero video, motion graphics, social posts and sales materials.

    Multichannel
    Reach
    Launch
    Objective
    +220%
    Leads
  • B2B SaaS

    A content retainer for a B2B SaaS

    A production retainer for a B2B SaaS with a weekly cadence of educational and product content.

    12 months
    Retainer
    Weekly cadence
    Rhythm
    +85%
    Engagement
  • Fintech

    Sr. Pago

    We helped decide whether to carry on with the inherited code or start from scratch. Starting from scratch was chosen, and the architecture defined then ran for more than 10 years without a rewrite.

    10+ years
    Architecture still in use
    0
    Subsequent rewrites
  • B2B SaaS

    Support during the hiring of the first CTO

    Eight months of support while the group hired its first full-time CTO. Technical governance and stack decisions through the transition.

    No interruptions
    Transition
    Complete
    Handover to the internal CTO
  • B2B SaaS

    Internal RAG agent for 800+ employees

    A RAG agent for 800+ employees with access to corporate documentation, procedures and operational data. Traceability and role control.

    800+
    Users
    -65%
    Internal support tickets
    12s
    Average response
  • B2B SaaS

    Document extraction and classification with AI

    An AI model for extracting and classifying shopping-centre operational documents (contracts, reports, invoicing). A vector database with semantic search, cross-validation and handover to a human in exceptional cases.

    99%
    Accuracy
    -80%
    Processing time per document
  • Fintech

    Internal developer platform for 40+ engineers

    An IDP built on Backstage for 40+ engineers, with self-service environments and DORA metrics.

    40
    Engineers
    DORA elite
    Metrics
    Self-service
    Environments
  • B2B SaaS

    Hardening an AI platform holding sensitive corporate data

    Hardening an AI platform holding sensitive corporate data. Data isolation, RBAC and a full audit trail of queries.

    RBAC
    Access control
    Complete
    Query audit trail
    800+
    Users
  • B2B SaaS

    Datar

    A pipeline for OCR, extraction, classification and routing of insurance documents. We combined Tesseract, rules and cross-validation. Volume: 40K documents/month.

    −72%
    Processing time
    Zero
    Capture errors in 6 months
  • B2B SaaS

    Automated daily reporting for 200+ branches

    Daily consolidation of sales from 200+ branches across 4 different systems, generating reports by region and distributing them automatically by email.

    Zero
    Human hours a week on reporting
    8 min
    Per report, previously 6 hrs
  • B2B SaaS

    End-to-end automated customer onboarding

    The new-customer flow: electronic signature, CRM creation, provisioning in the app, invoice and notification to the account manager. From 3 days to 8 minutes.

    −98%
    Onboarding time
    +40%
    Activation in the first 7 days
  • B2B SaaS

    Audit of recurring incidents

    A platform with recurring outages. Identification of the architectural root cause and a remediation plan.

    Multi-cause
    Diagnosis
    6 months
    Roadmap
    0
    Subsequent outages
  • B2B SaaS

    Audit ahead of a change of supplier

    An audit ahead of a change of supplier. Assessment of quality, documentation gaps and a safe transition plan.

    Handoff
    Transition
    No downtime
    Outcome
  • B2B SaaS

    Completion of a SaaS abandoned by the previous supplier

    A B2B SaaS abandoned by the previous supplier at 70% completion. We reached production in 6 weeks.

    6 weeks
    To launch
    70%→100%
    Completion
    Launched
    Final state
  • B2B SaaS

    Rescue of an inherited platform in an acquisition

    An inherited platform in an acquisition carrying critical technical debt. Stabilisation and a 12-month modernisation plan.

    M&A
    Context
    Stabilised
    Outcome
    12 months
    Roadmap
  • B2B SaaS

    UX audit of a SaaS platform with high churn

    A SaaS platform with high churn. The audit identified friction in onboarding and activation, and became the basis of a 6-month roadmap.

    -32%
    Churn afterwards
    Redesigned
    Onboarding
  • B2B SaaS

    Audit of a checkout with high abandonment

    A checkout with high abandonment. The audit revealed 14 specific points of friction; 6 quick wins moved conversion by 18%.

    +18%
    Conversion
    14
    Points of friction identified
    6
    Quick wins
  • Hospitality

    Royal Holiday · CMS

    Web admin panel (CMS) that lets the Royal Holiday team control their mobile app's content: home screens, videos, programs, membership information, contact details, change history and users with permissions.

    7
    Manageable modules (Home, Videos, Programs, Membership, Contact, History, Users)
    2
    Supported languages (ES/EN)
  • Consumer / Pets

    DigiPet

    Landing page at digipet.mx that presents the service to the public: digital vaccination record, lost-pet alerts and subscription plans, with the app download as the call to action.

    3
    Subscription plans presented
    digipet.mx
    Live site
  • Consumer / Pets

    DigiPet

    Admin panel to run the product: usage metrics, subscription management and notifications to users.

    3
    Modules: metrics, subscriptions, notifications
  • Consumer / Pets

    DigiPet

    End-to-end design of the DigiPet experience: app, admin panel and landing page under one visual system.

    3
    Surfaces designed: app, panel, landing page
    1
    Unified design system
  • Travel / Tourism

    Nuplania (formerly LJTours)

    Experience redesign (UI/UX) of Nuplania's (formerly LJTours) platform and public site, built for agents, clients and agencies.

    Improved
    User experience
  • Parenting / AI

    Hola Cosmos App

    App with an AI assistant available 24/7 on iOS and Android that supports families through parenting.

    ~50M
    Hispanic and English-speaking families in the target market
    MX + ES
    Current markets
  • Recreation (Norway)

    Idrettsleiren

    Complete experience redesign (UI/UX) of a Flutter smartphone app.

    1
    Complete app redesign
    Flutter
    iOS + Android
  • Recreation (Norway)

    Idrettsleiren

    Audit, technical rescue and complete rebuild of a native Flutter smartphone app.

    Fewer
    Crashes reported after the rescue
    Fewer
    Install / uninstall issues
  • Motorsport

    Rally México

    Official native iOS and Android app for Rally México, updated every season.

    iOS+Android
    Native
    Yearly
    Update cycle per rally season
  • Motorsport

    Rally México

    Experience design (UI/UX) of the official Rally México app, built for fans and press.

    Fans and press
    Design target audience
  • Campaigns / GovTech

    Brigadier

    Door-to-door campaign platform: a native Kotlin app for canvassers with geo-referenced, gamified missions, plus a Mapbox control panel to follow progress in real time. Validated as an MVP.

    MVP
    Product validation, not taken to market
    Real time
    Canvasser tracking via Mapbox
  • Tourism / Entertainment

    Gincana

    Native iOS app that turns sightseeing into a game: rallies with geolocated points of interest and augmented reality (ARKit). Validated as an MVP.

    ARKit
    Native augmented reality on iOS
    MVP
    Product validation, not taken to market
  • Education / Kids

    ABC

    Educational app that turns learning the alphabet into a game, with original illustrations and animations. Converted from a Flash game into a native app for the Norwegian market.

    Flash → App
    A Flash game rebuilt as a native app
    Norway
    App target market
  • Publishing / Events

    Elsevier

    "Elsevier Games": turns the events of Elsevier, the world's largest medical and scientific publisher, into an interactive experience with knowledge rallies and challenges for attendees. Guest app in Flutter, with a React Native admin panel for tablets.

    2 years
    Event editions covered
    Flutter + RN
    Guest app + tablet admin
  • Gaming

    Risk'd

    Mobile card game: beat the "Bot" (AI) by taking a risk on every move to collect matching cards.

    Years
    Time in the stores (iOS and Android)
    AI
    Rival "Bot" with its own logic
  • Construction

    Prosjekt

    Native Android and iOS app that digitises incident reporting on construction sites, on and off the job, to save construction teams time.

    Android + iOS
    Native cross-platform app
    Field
    Incident reporting on and off site
  • Education (Norway)

    KSYS

    App that connects teachers, students and parents in Norway with school cultural events, with GPS and text search.

    Norway
    App for the Norwegian school system
    GPS
    Event search by location and text
  • E-commerce (Norway)

    Auksjonen App

    New mobile surface (MVP) for the Norwegian auction site auksjonen.no: real-time bidding, keyword notifications and favourites, connected to their existing system.

    MVP
    New mobile surface connected to the existing system
    Validated
    Product validated; not continued after the MVP
  • Marketing / AdTech

    Garritz Online Media System

    Rescue and stabilisation of a web system for tracking digital campaigns, with dedicated views for project managers, clients, finance and media buying.

    4
    Distinct roles served (PM, client, finance, media buying)
  • B2B SaaS

    Syndacos

    Rescue of an app with configurable tables for capturing and syncing any kind of operational data between several users in real time.

    2+
    Users synced in real time per table
  • Logistics / Distribution

    CresCloud

    Logistics app in Flutter: orders, routes, deliveries, returns, QR, optimal routing via Google Maps and Bluetooth ticket printing. Agency model: CresCloud resells it to its own clients.

    Flutter
    Native cross-platform app
    White-label
    Agency model: resold to its own clients
  • Insurance

    Inssur

    Modernisation of an existing insurance app: compliance with App Store guidelines and migration of in-app purchases to RevenueCat.

    RevenueCat
    In-app purchase migration
    Compliance
    Compliance with App Store guidelines
  • HR / Payroll

    EmpowerHR

    Flutter app that lets the employees of EmpowerHR's clients check payslips, employment letters and CIR documents from their phone. Agency model.

    White-label
    Agency model: resold to its own clients
    3
    Document types available (payslips, letters, CIR)
  • Business Intelligence / Retail

    Store Intelligence

    "Store Intelligence Visor": Flutter dashboards for sell-out, inventory and sales, so client brands can check their KPIs from their phone. One viewer reused across several brands.

    Flutter
    BI dashboards on the phone
    White-label
    Same viewer reused for several client brands
  • Consumer / Gifts

    Secret Gift

    Pixzelle's own app for sending personalised surprise gifts and messages, made to surprise someone special on any occasion.

    100K+
    Total historical downloads
    3,100+
    Active installs (Google Play, current version)
  • Corporate events

    Nisua

    A set of native, bilingual (English/Spanish) agenda and map apps for corporate events commissioned through the Nisua agency: Nivea, Anadim, Cadillac and General Motors de México's "GM Summit".

    2014-2015
    Period of these projects
    4
    Brands / events covered
  • Private security

    Grupo IPS

    "VIGIAPP": a platform for Grupo IPS's asset security technicians, with employee profile, news, Zendesk support and sync with their SAP system.

    SAP
    Sync with the company's system
    Zendesk
    Built-in support chat
  • Education (Norway)

    PratSammen

    Flutter app that translates kindergarten notices into the language of foreign parents and guardians in Norway, with the original text, the translation and audio.

    2020
    Project close
    PXL Mobile
    Native Flutter app
  • Education / Languages

    Bunkan Nichiboku

    Support and maintenance of the app for the Bunkan Nichiboku Japanese school, with JLPT classes from N5 to N1.

    5
    JLPT levels covered (N5-N1)
    Rescue
    Support and maintenance of an existing app
  • Real estate

    D3

    Native Android app with a real estate company's catalogue and details of available properties.

    Android
    Native app
    Catalogue
    Browse available properties
  • Travel / Social (Norway)

    I Have Been There

    Maintenance of a Norwegian app for sharing photos of the places you have visited.

    Rescue
    Maintenance only, not built from scratch
    Norway
    Travel and social photo app
  • Energy / Solar

    Perfect Home

    Quote calculator for solar panel installation proposals for residential, industrial and other clients in Mexico.

    Calculator
    Solar installation proposals
    Multi-sector
    Residential, industrial and other sectors in Mexico
  • Travel / Tourism

    Mextrotter

    Pixzelle Studio's first project (2013): an app for this travel agency specialising in tours across Mexico, built in two phases.

    2013
    The company's first project
    2
    Development phases
  • Consumer / Seasonal

    Letter to Santa

    Pixzelle's own native iPad app for sending personalised letters from Santa to children. Discontinued; found in App Store Connect, already removed from the store.

    iPad
    Native app, discontinued
  • Aerolíneas

    Cloud contact centre for an airline

    Amazon Connect contact centre with smart call routing for an airline.

    Amazon Connect
    Platform
    -25%
    Average wait time
  • Hotelería

    Cloud contact centre for a hotel chain

    Amazon Connect contact centre that unifies bookings and support for a hotel chain.

    Amazon Connect
    Platform
    +20%
    First-contact resolution
  • Retail

    Cloud contact centre for luxury retail

    Omnichannel service on Amazon Connect for a luxury retail brand's premium customers.

    Amazon Connect
    Platform
    -30%
    Escalation time
  • Smart home / IoT

    Cloud support integrated with smart home devices

    Amazon Connect technical support connected to home device telemetry.

    Amazon Connect
    Platform
    -35%
    Tickets escalated to level 2
  • Restaurantes

    Cloud contact centre for a restaurant chain

    Phone orders and reservations centralised on Amazon Connect for a restaurant chain.

    Amazon Connect
    Platform
    +15%
    Orders handled per hour
  • Consumo / CPG

    Rewards app with OCR purchase validation

    Rewards app for parents: purchase validation by receipt OCR and points redemption.

    iOS + Android
    Native apps
  • Consumo / CPG

    Mirrored rewards programme for a sister brand

    A mirrored version of the same rewards programme, for another brand in the same group.

    iOS + Android
    Native apps
  • Corporativo / CPG

    Corporate Drupal site with its own admin

    Corporate site built from scratch in Drupal, with its own admin.

  • Corporativo / CPG

    Brand promotions multisite

    WordPress multisite for brand promotions: points registration and winner announcement.

  • Community

    Landing page for an industry community

    WordPress/Elementor landing page for an industry community.

  • Corporativo

    Redesign and new pages on WordPress

    Redesign and integration of new pages on WordPress/Elementor.

  • Restaurantes

    Security and improvements for a restaurant chain's site

    Security fixes and functional improvements on the site (US and Canada operations): Cloudflare, Node, captcha and AWS Lambda adjustments.

  • Manufactura

    Support for a legacy staff expenses system

    ~2 years of support for a legacy (Java) internal staff expenses system: adjustments, improvements, fixes, database rescue and updates.

    ~2 years
    Ongoing support
  • Energía

    AI chatbot for the energy sector

    Chatbot with answers validated by RAG over a proprietary energy-sector knowledge base.

    RAG
    Proprietary knowledge base
    -40%
    Time to resolve technical queries
  • Minería

    Field app for mining operations

    Native Android app for field operations (mining industry), with end-to-end experience design for mining operations.

    Android
    Native app connected to field systems
    -20%
    Operations data capture time
  • RRHH

    HR app experience design

    End-to-end experience design of an HR app (Dominican Republic), with simplified lookup and request flows.

    End-to-end
    Experience redesign
  • RRHH

    Native Flutter HR app connected to the client's system

    Native Flutter app integrated with the client's HR system, with self-service requests for employees.

    Flutter
    Integrated native app
    Self-service
    Employee requests
  • Social

    CONFIDENTIAL

    Native Flutter app with an admin panel and integration with external data systems.

    Flutter
    Native app with admin panel
  • Educación / Entretenimiento

    Interactive language learning game

    Interactive language learning game, built for an agency and its media client.

  • Media / Entretenimiento

    Podcast app with no-signup listening

    Podcast app: episode playback by show, listening without signing up and sharing on social media.

    2016
    Delivered
  • Video / E-commerce

    Short-video app with e-commerce

    Short video + e-commerce app: users choose between watching creator content or buying products directly, with a swipe player, favourites and checkout.

    2022
    Production builds
  • Media / Comunidad

    Local community platform with store and rewards

    Content and community platform for discovering local places, events and programmes, with a built-in online store and a gamified rewards system.

  • Seguridad / Campo

    Incident and field staff tracking

    Platform for incident tracking and field staff monitoring.

  • Agroindustria / Consumo

    Agro-industrial product information app

    Information app for an agro-industrial product: what it is, how it works, where to get it, plus news, videos and audio.

    2018
    Project close
  • Aviación

    Flight and rest hours app for crews

    App to track flight hours, rest and leave for crews, with maintenance and evolution of an existing app.

    Improved
    Report reading process
  • Fintech / Identidad

    Credit history lookup and verification

    App for looking up and verifying users' credit history.

  • Gaming

    Football trivia game with power-ups

    Football trivia game for Facebook: dynamic questions and answers, with power-ups and micro-transactions.

    2014
    Project close
    iOS+Android
    Platforms
  • Movilidad / Transporte

    Technical rescue of a mobility app

    Technical rescue of an existing mobility app, with ongoing product evolution.

    Rescue
    Technical + ongoing evolution
  • Marketplace de servicios

    Home and office services marketplace

    Home and office services marketplace: maintenance and new features on an existing app, which stayed at design/MVP stage and never reached the market.

    MVP
    Design stage, not taken to market
  • Seguridad

    CONFIDENTIAL

    Discovery for a native Android app and a monitoring console for in-transit cargo custody, with real-time GPS, OCR and offline mode.

    Kotlin
    Native Android
    Offline-first
    Low-coverage zones
    Signal Protocol
    E2EE chat
  • Retail

    CONFIDENTIAL

    Discovery for a multi-vendor hardware marketplace with a Flutter app, customer, supplier and admin portals, and split payments.

    Flutter
    Cross-platform
    Conekta
    Split payments
    Vue.js
    3 web portals
  • Fintech

    CONFIDENTIAL

    Discovery for a membership platform with automated payment dispersion, tax withholdings and CLABE account generation for partners.

    STP
    CLABE accounts
    Stripe
    Subscriptions
    CFDI
    SAT tax compliance

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