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Virtual Experiences in Mobile Applications

Augmented Reality vs. Virtual Reality

The first experiment with virtual objects took place in the 60s. A scientist called Sutherland developed a device that displayed three dimensional images. From that moment on, new technology has evolved to popularize virtual reality. Why develop virtual objects? They are an answer to the human need for representation. When it is not possible to build an object in the real world, we attempt to conceptualize it in a virtual one. This object acquires a valuable and unique significance.

Did you know that there is more than one kind of virtual reality for these representations?

In fact, there are two: Augmented Reality (AR for short), and Virtual Reality (VR).

• We speak of Virtual Reality when the environment is predominantly virtual. Real and virtual objects are added to this virtual space.

• In the case of Augmented Reality, the environment is predominantly ‘real’, and virtual objects are added.

Augmented Reality + Mobile Applications

In the past, instruments like accelerometers, odometers and movement sensors were used separately to build the experience of augmented reality. However, this changed with the introduction of smart phones with integrated sensors. Now it is possible to create these experiences using a mobile device.

Today, the most common tools used to create augmented reality are ARKit, designed by Apple for its mobile devices like iPhone and iPad, and ARCore, designed by Google for Android devices.

You may already be familiar with several Augmented Reality applications. Some make it possible to learn and observe astrological constellations (Star Walk), to measure objects with the help of a ruler (AR Mesure), or even to see how furniture might look in your house before buying it (IKEA Place).

Do you remember the game Pokémon Go? Some of you might still play it. Its launch was a significant event in the arena of Augmented Reality. This App was revolutionary. Not only for its users and fans, but within the industry. It made it very clear that users possess both the willingness and ease to interact with the real world via a mobile device.

In this sense, if you enjoy games, there are several apps that will fascinate you. Lego AR Studio gives you the ability to build and interact with your own Legos. You can take your virtual dinosaur for a walk using Monster Park. If you are more interested in educational apps, you might be interested in exploring the human body using Complete Anatomy, or you can become aware of how rivers influence flora, fauna and humans using WWF Free Rivers. There are many ways to take advantage of this type of technology.

Pixzelle Studio develops Gincana App

At Pixzelle Studio, we have developed Gincana, an app that guides users through rallies in touristic places. Using ARKit and SceneKit technology, we have developed a very unique user experience. The aim of the app is to allow users to explore places at their own pace via their mobile device. Using elements of gaming, the app offers its users challenges, like taking pictures using a framework that features virtual elements, or finding and picking up a virtual key hidden in an historic site while learning about the history of the place. The key is used to open a box hidden somewhere in site. The app challenges and rewards users while they travel. Gincana is an example of how we’ve introduced Augmented Reality to a mobile app using the tools available.

Are you ready to introduce augmented reality to your app? Do you have an idea for your business? We can help develop it. Simply contact us and let us know about your project. We can get you on track to making Augmented Reality a reality for you.

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