Find articles about and around the world of apps, and find out what kinds of services Pixzelle Studio can offer your next project.


Native vs. Multiplatform

At Pixzelle, we are always up-to-date on the newest technology, and we offer our clients whichever solution will best serve your needs.

We’d like to take this opportunity to introduce you to some of the different ways we can help you develop your idea.

What is native development 

Native development refers to the use of a particular device’s official programming language. This means using the tools and techniques developed by the manufacturer. For example, native development would develop Android apps using the code that is specific to Android. Compared to developing multi-platform or hybrid apps, which use code that will work on different devices, apps built using native develop are costlier and take more time to develop. So, if you are looking to build two native apps for your project, one for Android and one for iOS, is a more complex task. Essentially, our developers would be creating two versions of your app.

Of course, building native apps has several advantages.

  • The app will be load and function quicker
  • Integrating new functions down the line is quick and easy
  • Hardware integrations like geo-tracking, and the use of camera or microphone are simpler to implement
  • Android and IOS are constantly creating tools for resolving development issues, which will make maintenance simpler
  • Since design and user experience rules are different for each platform, building native means your app will function optimally

The user or client is at the center of each business decision you make. While they may not know the difference between native code, or multi-platform code, they will certainly see and feel the difference when they experience your app. In this regard, native apps present you with the best opportunity to cater to your customers’ specific devices, and create an excellent user experience.

When to choose native development

We recommend developing a native app when:

  • You have specific and/or complex functionalities in mind
  • You would like to offer a fluid user experience
  • You would like a long-term solution. Maintenance and new integrations are simpler on native apps. iOS and Android keep their tools up-to-date so the code can adapt to changes in the hardware, or trends in technology. With other frameworks and coding languages, this may not be the case.

What is multi-platform development?

As the name suggests, multiplatform development implies using coding language that is applicable to various platforms. In this case, we develop one code that can be executed on various devices and/or platforms like iOS and Android.

This development method is suitable for applications that generally require simple interactions, and do not need very specific or complicated functionalities.

Some advantages of multiplatform development are:

  • You develop one code
  • It is cost-effective
  • Adding or modifying functionalities is easy, since there is only one code to adjust

Multiplatform applications are perfect for developing prototypes, and/or simple applications without functionalities specific to a particular device or hardware. This makes it great for start-ups.

If the app is successful and sees a lot of growth, we recommend migrating to native in order to add better functionalities, and user experience. 

How to know when to choose multiplatform development

We recommend developing your app for multiple platforms when:

  • It is an MVP (minimum viable product), or is a simple to medium complexity application
  • You do not require hardware integration
  • You are working with a small budget
  • Your deadlines are not long and you need a quicker solution

Are you ready to create your idea?

Visit our quoting system, and get started on making your idea a reality!

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