Find articles about and around the world of apps, and find out what kinds of services Pixzelle Studio can offer your next project.


Do you know what geolocalization is?

For a few years now, our Smart phones and devices have included incredible functions. One of them is geolocalization, also known as location services, geographic localization, GPS, etc. But, what is geolocalization?

Geolocalization entails knowing the location and geographic position of an object like a telephone, a vehicle, a laptop etc. This is determined by coordinates taken via satellite, but can also be obtained via other mediums, like in the case of mobile telephone towers.

This is possible not only thanks to GPS or Global Positioning System, Geolocalization is also possible thanks to GSM or Global System for Mobile Communications, and geolocalization via WI-FI – wireless fidelity.

Geolocalization in mobile devices

More and more smart phones, wearables and devices include GPS to determine our location on the map. In fact, within the mobile applications sector there is a world of possibilities that geolocalization offers. Thanks to them, there are many ways in which this function can be helpful.

A simple example of geolocalization in daily life is when you use the location data on your phone to find nearby shops, restaurants, cinemas, gas stations etc.

Surely, you are familiar with apps like Google Maps, Waze and Google Earth. These greats apps all take advantage of geolocalization. They have been useful to millions of users world-wide by offering details about traffic, public transportation and navigation.

Another kind of application, like Foursquare,allow us to find restaurants and places near our current location, and filter the results according to our criteria, like price, user reviews, etc.

Another case known the world over is Uber, an app that allows us to request the service of a private driver directly to our location, making hiring a taxi easier and more comfortable.

Apart from the ride sharing platform, Uber also supports Uber Eats, an app that connects it users to hundreds of nearby restaurants and allows you to order food delivered directly to where you are.

As you can see, the above-mentioned apps are only some examples of the hundreds of mobile applications on the market that make use of geolocalization and a mobile device.

Geolocalization is a technology that makes many aspects of our daily activities much easier. Without it, finding a route, tracking a package, requesting a cab, would all be more complicated.

In fact, few technological advancements have had such a strong impact on our lives like geolocalization. This technology has become part of our day to day. Its uses are infinite.

DATAR: An App developed by PIXZELLE STUDIO

The goal of this app is for insurance providers to verify the existence of a vehicle (such as cars or motorcycles). It makes use of technology such as GPS based geolocalization, along with services such as Google Maps SDK and push notifications (using Firebase Notifications). With this app, anyone with a motorcycle or bicycle can become a “Datarero” – an independent verifier who corroborates the existence of vehicles that have been registered to solicit insurance policies. The Datarero receives a notification of gig and can locate the object by following a route provided by the app. Once they arrive at the location, they verify the existence of the vehicle by taking a series of photographs and inputting certain information into the app. Once the verification process is complete, the Datarero receives payment for their services.

If you have a similar idea in mind, or think geolocalization is part of your idea for an app, get in touch! Contact us, and tell us about your project or idea. We will prepare a proposal and quote and we can make your idea a reality together.

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